Search Engine Marketing for Website Visibility

Website Performance Tracking

eBizVisibility can track the search engine performance of websites and generate online graphical performance reports. With heavy competition, only 10 top spots, and changes like Google's Universal Search, tracking can save you from loss of income by finding out about changes early.

Website performance reports are a great way to track natural search engine results progress, particularly during website optimization and periodically when search engines change algorithms or competitors are engaged in SEO.

The website search query performance report is a graphical report indicating on a search term basis in which position the website ranked for each of the "top 3" search engines (Google, Yahoo and MSN). "Views" into the report can be switched so that data can be viewed by search engine, by keyword phrase and by historical trend. Placement ranking can also be compared to competitive websites.

Who Can Use Performance Reports?

If you've never checked to see how your site is ranking for your top keyphrases across the "top 3" search engines, this report is for you.

If you want to track, over time, your website's search engine keyword performance, this report will show you the trend.

If you want to see how your website compares to the competition for the same keyphrases, this report will show you.

Benefits of Tracking Performance

Tracking performance can:

  • Help measure Return On Investment (ROI) from Search Engine Optimization (SEO) efforts.

    Benchmarks can be setup before any SEO efforts start to determine search query performance placement. As optimization proceeds and the search engines re-crawl and re-index the site, the tests can be run and results can be compared to past results to measure SEO effectiveness.

  • Alert you to changes in natural search engine placement for primary keywords for your business that could be as a result of:

    • changes in search engine algorithms,
    • your competition optimizing for the same keywords and taking higher positions,
    • new businesses taking more market share and keyword advertising space.

How Much Are Performance Reports?

There is a one-time setup fee of $50 for setting up a performance test suite for a website.

Additionally, there is a $50 charge for each test created within the suite. Tests are limited to 75 keyphrases. Keyphrases may be provided by you or through keyword analysis. Additional charges apply for keyword analysis.

The first run of the test (or benchmark) is free, additional runs and associated online reports are $20/report.

Valerie McCord, eBizVisibility, 79 Rainbow Path, Fayston, Vermont 05673
(802) 496-3863