Pay-Per-Click Advertising and Management Services

Pay-Per-Click (PPC) advertising places ads in front of your audience when they are searching online for the products or services you offer. This means your audience is primed to see your ad.

Our PPC services include:

  • Analyzing your competitive market and related keywords to determine a Pay-Per-Click (PPC) strategy
  • Building, optimizing and managing Google AdWords and Bing Ads PPC ad campaigns
  • Creating text, image and animated ads for both the search and display/content networks
  • Landing page analysis and optimization to lower the cost per click and increase conversions
  • Importing Google AdWords campaigns into Bing Ads for Bing and Yahoo
  • Integrating ad campaigns with Google Analytics for performance and goal/conversion tracking
  • Evaluating paid advertising performance and reporting on return on investment

PPC Text Ads

PPC ads (also known as sponsored listings or Cost-Per-Click (CPC) ads) get high visibility by being displayed at the top, right-hand side or bottom of search result pages on Google, Bing and Yahoo. Ad campaigns can be targeted to your local geographic market — a state, a region of the country, or certain cities where you offer services. They can also target a particular demographic or national or international markets. Google paid ads are driven by Google AdWords, while Bing and Yahoo paid ads are driven by Bing Ads.

PPC Image Ads & Display Networks

The Display (or Content) Network enables you to place ads on websites that best match your business. Advertising on specific websites with related content is an effective way to increase brand awareness and conversions beyond just searches. You can connect with customers on over 1 million websites with ads displayed next to relevant content like product reviews or news articles. In addition to text ads, image ads (ads with photos or artwork), animated ads with motion, and video ads can be used to draw the attention of customers and increase performance of PPC ad campaigns.

Pay-Per-Click Advertising Experts

eBizVisibility specializes in PPC management and optimization services for both Google AdWords and Bing Ads paid advertising systems.

Given the flexibility of Google AdWords and Bing Ads, businesses even with small budgets may get first page listings. Paid ad placement and organic search engine rankings are independent of each other, so you have the opportunity to reach your market through paid ads. A benefit to businesses ranking well organically is that websites seen in both paid search listings and organic search results get more page real estate. They are more likely to have higher credibility with potential customers, thus generating more visitors.

To learn more about Pay-Per-Click (PPC) advertising and our Google AdWords and Bing Ads PPC services, contact eBizVisibility.