News & Notes

Is Pay-Per-Click Advertising Right for Your Online Business?

Pay-Per-Click (PPC) advertising is the online advertising choice of many successful eCommerce sites and businesses with an online presence. PPC advertising helps you connect with your audience when they are searching online for the products or services you offer. If done well, PPC advertising drives your target market directly to your site with a very good return on investment. Some believe that it is one of the most cost-effective ways to advertise online.

In search marketing, PPC advertising and natural search engine optimization are two major approaches for driving target markets to web sites. Successful online businesses tend to use both, diversifying their search marketing strategy.


LinkedIn Ads - Are They a Good Choice?

One way of thinking of LinkedIn is as the Facebook for professionals. Like Facebook, LinkedIn is a social networking platform for people to connect and engage with others. Unlike Facebook, LinkedIn is focused only on professional connections, groups and interests. LinkedIn has more than 175 million registered users in more than 200 countries and territories.

LinkedIn users create profiles which include their occupation, current and previous employment, education, skills and more. Users then connect with others on LinkedIn, join groups and specify their interests. This information provides a wealth of data to LinkedIn for various uses; advertising is certainly one of them.